Nearly half of all TV time now happens on streaming. Here’s how streaming TV ads work for a local dealership, what they cost you in waste, and how to tell if they’re working.
TV Advertising
Articles on dealership TV advertising: broadcast, cable and streaming TV, creative and measuring results. Read the Car Dealer TV Advertising overview.
Should You Still Buy Broadcast? A Straight Answer for Local Stores
Broadcast TV still reaches a big, valuable audience, but it no longer reaches everyone. For most local stores the real question isn’t broadcast or streaming. It’s the mix.
The 30-Second Spot That Doesn’t Yell
The same dealership commercial now runs on streaming, YouTube and social, often with the sound off. What makes a spot work when nobody can hear the yelling.
Is Your TV Working? How to Tell Before Month-End
TV doesn’t have to be a leap of faith. Calls, branded searches, website visits and streaming visit data can show whether a flight is working while there’s still time to adjust.
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