Car Dealer Print Advertising Articles

Direct Mail Still Works When It Sounds Like a Neighbor

by Traditional Marketing Desk | Oct 19, 2026 | Print Advertising

The mailbox is quieter than the inbox, and that’s an opening. Here’s what makes dealership direct mail get read instead of tossed, and how to tell if it sold anything.

Illustration of a personalized service mailer held on a refrigerator by a magnet, naming the customer's 2021 Toyota Highlander, offering $40 off an alignment with an expiration date, an advisor's name and a QR code to book, beside six things that earn a mailer a spot on the fridge.

Service Mailers That End Up on the Fridge

by Traditional Marketing Desk | Oct 14, 2026 | Print Advertising

Most service mail goes straight to the recycling bin. The pieces that get kept are about the customer’s own vehicle, give a real reason to come in and make booking easy.

Infographic showing that 97 dealer groups received FTC warning letters in March 2026 about advertised prices, the six practices the letters flagged, and three California CARS Act requirements effective October 1, 2026: total price in ads, no MSRP-only ads with a disclaimer and two years of records.

Fine Print That Holds Up: Pricing Disclaimers in 2026

by Traditional Marketing Desk | Oct 8, 2026 | Print Advertising

A disclaimer can explain a price. It can’t take it back. What dealer print and mail ads need to disclose after the FTC’s 2026 warning letters and California’s CARS Act.

Infographic of three ways to measure dealership direct mail: QR codes and tracked phone numbers show who responded right away, a 60 to 90 day matchback against sales and repair orders shows who bought, and a holdout group shows what the mail actually did.

QR Codes, Call Numbers and Matchbacks: Tracking Print Without Guessing

by Traditional Marketing Desk | Oct 2, 2026 | Print Advertising

Print and mail can be measured as precisely as digital. A unique QR code, a tracked phone number and a matchback against the CRM show exactly who responded and who bought.