On June 15, 2026, Google changed how Google Analytics and Google Ads share data. If your audiences shrank or your numbers shifted this summer, this is likely why, and here’s what to check.
Google Analytics
Articles on Google Analytics for dealerships: GA4 setup, VDP and lead tracking, and useful reports. Read the Car Dealer Google Analytics overview.
Is AI Search Sending You Shoppers? How to Check in Ten Minutes
How to see AI referral traffic in Google Analytics in ten minutes, which pages it lands on, and whether it turns into leads.
The Five GA4 Reports Worth Opening (and the 95 You Can Skip)
Google Analytics 4 has dozens of reports. Five of them tell a dealership where shoppers come from, where they land, how long they stay and whether they turn into leads.
Phone Calls Are Conversions Too
Many shoppers still pick up the phone, especially for service. When calls aren’t tracked, good ads and good pages look like failures. How to count calls from your website and ads.
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