Most shoppers never see your homepage. They land on a VDP from Google, an ad or a listing site. Here’s what that page has to do, and what to fix first.
Websites
Articles on dealership websites, from vehicle detail pages and lead forms to speed and the shopping experience. Read the Car Dealer Websites overview.
The Price on Your Website Is Now a Compliance Document
The FTC warned 97 dealer groups about advertised prices in March 2026, and California’s CARS Act took effect October 1. What the number on your VDP has to include now.
Service Pages Should Book Appointments, Not Just Describe Them
Most dealer service pages describe a building. The ones that work answer the repair question, show what it costs and put a booking button where a thumb can reach it.
Pop-Ups, Slow Loads and Clutter: Why Shoppers Bounce
Most shoppers who leave a dealer website in seconds aren’t rejecting the store. They’re escaping a pop-up, a slow page or a screen full of banners. How to fix the site you already have.
First articles coming soon. We're writing them now. In the meantime, explore another topic from the menu above.